Drinking water is essential to human beings, which determines its rigid demand. But as the high-quality water resources get increasingly scarce, coupled with a growing awareness of health consciousness, the demand for bottled water all around the world is ever-increasing. In China, with the development of economy and the improvement of people's living standards, bottled water market is growing rapidly. Buying bottled water has become a very common behavior in large and medium-sized cities with relatively advanced economy. Even in small cities and villages more and more people tend to buy bottled water. China’s bottled water market enjoys broad perspective thanks to the huge population base. Nongfu Spring, a brand with high market share in drinking water industry, is well-received by an increasing number of consumers. The success behind is not only the market demands but the natural water sources that Nongfu Spring bottled water drawn from.

Reputed as one of the top ten national enterprises in China's beverage industry, Nongfu Spring is devoted to exploring precious natural water resources rather than establishing factories in cities and battling for tap water to save costs as its counterparts do. Nongfu Spring is well aware that high-quality water sources stand as the cornerstone of a good brand. Therefore, it has established  world's leading production bases of drinking water, juice drinks, functional drinks and tea drinks adjacent to 10 national high-quality water sources, including Thousand-island Lake National Forest Park in Zhejiang Province, Changbai Mountain Mineral Water Resources Protection Area in Jilin Province, the source of the middle route of South-to-North Water Diversion Project in Danjiangkou, Hubei Province, Wanlv Lake National Forest Park in Guangdong Province and Manas of Tianshan in Xinjiang Province.

Beyond that, Nongfu Spring continues to pursue the philosophy of brand differentiation. Because purified water cannot supplement minerals of human body need, in 2000, Nongfu Spring official announced to the industry that it would completely stop producing purified water and produce natural water only. It successfully marched on the water industry as a professional enterprise and became a competitive beverage enterprise attracting consumers' favour in China. What behind Nongfu Spring’s success is the unique craftsman spirit that it has always adhered to.

The "craftsman spirit" of Nongfu Spring can be interpret as the pursuit for perfection. Nongfu Spring is devoted to providing people with natural water that is suitable to drink. In recent years, Nongfu Spring has introduced high-quality water sources such as Changbai Mountain and Thousand-island Lake in its advertisements, and showed the original vegetation and wild animals living in the water sources through the camera. All these efforts fully demonstrate that “high-quality water nurtures healthy life” and its commitment that “we do not produce water, we’re porters of nature”.

Furthermore, Nongfu Spring has established Water Culture Research and Study Base. Since the water regime education initiated in 2014, Nongfu Spring Water Culture Research and Study Base has gradually become a representative for local water regime education and tourism activities, with a cumulative reception of 3.5 million people. There are around 350 primary and secondary schools across the country that have experienced the water regime education courses. At the same time, it hosts more than 5000 students of tour groups from primary and secondary schools in Hong Kong, Taiwan and overseas every year, and has established 40 social practice bases in schools and industry education bases. Besides, Nongfu Spring has partnered with 63 universities (colleges) including Peking University, Tsinghua University, Zhejiang University, Shanghai Jiaotong University and Tongji University, and set up water regime publicity groups such as Nongfu Spring Club of Zhejiang University and Nongfu Spring Club of Shanghai Jiaotong University. A large number of college student volunteers become a new force in the dissemination of water regime culture. A total of 4850 people have participated in and served for the project, publishing more than 50 tweets and getting more than 100000 views. Nongfu Spring also carries out various "water regime education" lectures on campus, serving 11117 colleges and universities with a total number of 2.83 million students listening to the lectures.

"Water culture education" activities became the focus of more than 50 TV stations, newspapers and websites at home and abroad at that time. Committed to the health and nature philosophy, Nongfu Spring has made unremitting endeavor to produce healthy and natural products with natural raw materials.

The development of China's economy and society as well as the improvement of people's living standards have driven an growing awareness of health conscious. Taking advantages of the natural water sources, Nongfu Spring is expected to further expand the market and be well-received by an increasing number of consumers.